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Read the following passage. Decide if the statements from 29 to 32 are True or False and choose
 the correct answer (A, B, C or D) for the Questions 33 and 34
Having a penfriend is an excellent way for students to practice their English. This can either be done the old fashioned way by sending the letter through the post office or by e-mail using the internet. Penfriends are good as the students are communicating with people in real situations.
They feel good when they ask their penfriend a question and then a few days later receive a reply. It also supports their confidence when they see that their American or English penfriend has similar difficulty with spelling and grammar! This page gives ideas of what to write in the first few letters and you will also find links to read real letters from students around the world.
It is always good to end your first letter by saying that you thank them for their time and that you wish them the best even if they do not wish to correspond to you. You should never make your new penpals feel obligated to reply to your letter. They will reply if they want to and do not need to be told that you "look forward to hearing from them soon" or "I will be most disappointed if I do not receive a reply". Comments like this will have no positive effects.
Choose true or false
29. Write for a pen pal is one of the best ways for you to learn English.
30. People feel confident when they contact with ones who have the same problem. 31. Whatever you write, please end your first letter by saying thank
32. It is polite when you say “ I will be most disappointed if I do not receive a reply”
Choose the most suitable item.

33. What does the word” obligated” mean?
A. pleased B. confused C. compelled D. corresponded
34. According to the passage, real friends or pen friends have to the share and ________. A. instruction B. volunteer C. understanding D. impression

1
26 tháng 10 2021

29 T

30 T

31 T

32 F

33 C

34 C

2 tháng 3 2019

19. Minh is now learning English with a tutor. F
20. The teachers at the Academy of Language are young and inexperienced. F
21. Learners can take courses in the morning. F
22. People who want to attend classes there can phone the school to get information. T

Có thể giúp mik với đc k các bạn CULTURAL DIFFERENCE: BEING ON TIME Pre-reading: 1. What does on time mean? For example, in your country, if class is scheduled for 9A.M, when do you arrive? 2. Does the meaning of on time differ from culture? What examples can you think of to support your answer? 3. In your culture, what is late? What is early? 4. In your culture, is it important to be on...
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Có thể giúp mik với đc k các bạn

CULTURAL DIFFERENCE: BEING ON TIME

Pre-reading:

1. What does on time mean? For example, in your country, if class is scheduled for 9A.M, when do you arrive?

2. Does the meaning of on time differ from culture? What examples can you think of to support your answer?

3. In your culture, what is late? What is early?

4. In your culture, is it important to be on time?

5. Are you usually on time? Why or why not?

6. If you are meeting someone, at what point do you feel she or he is late? Five minutes, ten minutes or longer?

In the United States, it is important to be on time , or punctual , for an appointment , a class, a meeting, etc. However, this may not be true in all countries. An American professor discovered the difference while teaching a class in a Brazilian university. The two-hour class was scheduled to begin at 10 A.M. and end at 12. On the first day , when the professor arrived on time, no one was in the classroom. Many students came after 10:30 A.M. Two students came after 11 A.M. Although all the students greeted the professor as they arrived, few apologized for their lateness.Were these students being rude? He decided to study the students’ behavior.
The professor talked to American and Brazilian students about lateness in both an informal and a formal situation:at a lunch with a friend and in a university class, respectively.He gave them an example and asked them how they would react, If they had a lunch appointment with a friend,the average American student defined lateness as 19 minutes after the agreed time,On the other hand.the average Brazilian student felt the friend was late after 33 minutes.
In an American university, students are expected to arrive at the appointed hour.In contrast, in Brazil,neither the teacher nor the students always arrive at the appointed hour.Classes not only begin at the scheduled time in the United States,but also end at the scheduled time.In the Brazilian class, only a few students left the class at 12:00;many remained past 12:30 to discuss the class and ask more questions.While arriving late may not be very important in Brazil , neither is staying late.

The explanation for these differences is complicated. People from Brazilian and North American cultures have different feelings about lateness. In Brazil, the students believe that a person who usually arrives late is probably more successful than a person who is always on time. In fact , Brazilians expect a person with status or prestige to arrive late, while in the United States lateness is usually disrespectful and unacceptable. Consequently, if a Brazilian is late for an appointment with a North American, the American may misinterpret the reason for the lateness and become angry.

As a result of his study, the professor learned that the Brazilian students were not being disrespectful to him. Instead, they were simply behaving in the appropriate way for a Brazilian student in Brazil. Eventually, the professor was able to adapt his own behavior so that he could feel comfortable in the new culture.

A. True/False Statements:

1. On the first day of class, the professor arrived
late.
2. All the students in the class were on time.
3. The professor decided to study the behavior
of Brazilian and American students.
4. In an American university, it is important to be
on time.
5. In a Brazilian class, the students leave
imme diately after the class is fi nished.
6. In an American university, many students probably
leave immediately after the class is fi nished.
7. Most North Americans think a person who is late
is disrespectful.
8. In Brazil, most successful people are expected to
be on time.
9. As a result of the study, the professor changed
the Brazilian students’ behavior.

0
PHẦN C: ĐỌC HIỂU (15 điểm) Đọc đoạn văn chọn trả lời đúng cho các câu hỏi. Most people will praise many technological gadgets that they use in their everyday lives. Technology is developing at a very fast rate, and what most people did not even think could be real ĐÀO THỊ THỦY CHUNG a few years ago is now becoming a reality. Although many will use and advertise modern technology for many of its achievements and advancements, what many don’t realize is that...
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PHẦN C: ĐỌC HIỂU (15 điểm)
Đọc đoạn văn chọn trả lời đúng cho các câu hỏi.
Most people will praise many technological gadgets that they use in their everyday lives.
Technology is developing at a very fast rate, and what most people did not even think could be real

ĐÀO THỊ THỦY CHUNG
a few years ago is now becoming a reality. Although many will use and advertise modern
technology for many of its achievements and advancements, what many don’t realize is that it has
affected and continues to affect society and people in general in a negative way.
Newspaper companies, as we all know, have been hit very hard by the advancements in
technology. Big newspapers have been forced to either lay off a percentage of their work force or
shut down altogether because news is readily available for free on the Internet. Music does not
have to be purchased at music stores any more because MP3 files are readily available on the
Internet as well, thus causing them to shut their doors for good. The movie industry has also been
hit hard because DVD sales have decreased since people can pay for and download their favorite
movies online.
Technology has its benefits, but when you take a look at how people communicate with one
another, you will quickly see that it has a negative impact. Modern technology has allowed people
to communicate with just about anyone they want to at any given time. The fact remains that
people do not interact personally with one another as often as they used to. This has created a
barrier for face-to-face communication among people because they no longer have to hold a
meeting in an office or they no longer have to call friends or family members together to wish
them a happy birthday or congratulate them on their recent success.
As a result, people don’t feel the urgent need to step outside of their home to find
entertainment, such as participating in a dynamic game of basketball with friends, meeting a friend
at a coffee shop, etc.
26. According to the first paragraph, modern technology _________________
A. is developing rapidly B. comes true. C. benefits us a lot D.
has its disadvantages
27. The word “them” in paragraph 2 refers to ___
A. newspaper companies B. advancements C. music stores D. MP3 files
28. The author shows us the negative effects of the technology by _____.
A. telling some stories B. giving some examples
C. listing some figures D. doing some
experiments
29. What does he underlined word “interact” in the third paragraph probably mean?
A. argue B. consult C. communicate D. work
30. Which of the following is the best title for the passage?
A. The negative effects of advancing technology B. The benefits of the
modern technology
C. The development of the modern technology D. The social problems caused by the
technology

0
VOCABULARY & GRAMMAR I. Fill in each gap in the sentences with a suitable word or phrase. 1. Don't be too critical about your....................- it doesn't matter if you sound like anon-native speaker. 2. Don’t worry about understanding every word, but read for the general meaning then go back and ..................new words. 3. I can speak basic French, so I can just about .............in French. 4. Don’t .............. .. into English from your own language,...
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VOCABULARY & GRAMMAR
I. Fill in each gap in the sentences with a suitable word or phrase.
1. Don't be too critical about your....................- it doesn't matter if you sound like anon-native speaker.
2. Don’t worry about understanding every word, but read for the general meaning then go back and
..................new words.
3. I can speak basic French, so I can just about .............in French.
4. Don’t .............. .. into English from your own language, but think in English toimprove your fluency.
5. My father hasn’t used English for ages, so his English may be a little ................. .
6. Try to .................. word from the context.
7. Ask your friend to .................................. your pronunciation when needed
8. There is greater variety of ............in Great Britain because the languagedeveloped over a millennium
and a half.

II. Fill in each gap in the sentences with ONE suitable verb
Twelve Things You Can Do To Improve Your English
We are sure you will find a lot of helpful tips to improve your English!
1. Don’t be afraid to make mistakes. Be confident. People can only..................... your mistakes when
they hear you make them.
2. ................. the four core skills: reading, writing, speaking and listening. They all need to be worked
on for you to improve.
3. ............... yourself a study plan. Decide how much time a week you are going to spend studying and
stick to it.
4. Make sure that you take the time to ........................ things you have studied in the past.
5. Watch DVDs rather than TV. It’s better to use something that you can watch over again to .......................
information you might have missed the first time.
6. Read for the general meaning first. Don’t worry about understanding every word, then go back and ...................
up new words.
7. Don't ................... everything into English from your own language. Think in English to improve your
fluency.
8. The most natural way to ............... grammar is through talking.
9. Why not start an online blog and ............. your writings with the world?
10. To become a better writer, ..............as many ideas and thoughts onto paper without worrying
about grammar or spelling. Then think about the structure.
11. ............. your voice and listen to your pronunciation and intonation. It will help you to identify your
problem areas.
12. Read out loud along with a CD. You can ................... the intonation, pronunciation and rhythm.

III.Fill in each gap in the passage with a suitable word or phrase.
When you find a new word, check to see if you can use it in other ways. English is a(n) (1) .............
language -nouns, verbs and adjectives often share the same root word.For example, a house, to house, housing
policy, and so on. When you (2) ............ your new word in your notebook, try to (3) ...........
an example sentence in English.

Some people find it (4)............ to organise notebooks into themes. So rather thanhaving a list of
words (5) ................ any obvious connection, you (6) ............ your notebook into themes,
with one page containing words to do with the house, page with words to do with jobs, and so on.
Choose a new word or phrase from your notebook and try to use it as often as possible in one day. (7).....................
situations where you would need to use it, and write down acouple of example sentences. (8) ...................
to this word or phrase after a week, to make sure you still remember it.

mn ơi giúp mk vs ạ

Thank!!!

0
Giúp mik tl câu hỏi này đc k ạ! Pre-reading: 1. What does on time mean? For example, in your country, if class is scheduled for 9A.M, when do you arrive? 2. Does the meaning of on time differ from culture? What examples can you think of to support your answer? 3. In your culture, what is late? What is early? 4. In your culture, is it important to be on time? 5. Are you usually on time? Why or why not? 6. If you are meeting someone, at what point do you feel she or he is late?...
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Giúp mik tl câu hỏi này đc k ạ!

Pre-reading:

1. What does on time mean? For example, in your country, if class is scheduled for 9A.M, when do you arrive?

2. Does the meaning of on time differ from culture? What examples can you think of to support your answer?

3. In your culture, what is late? What is early?

4. In your culture, is it important to be on time?

5. Are you usually on time? Why or why not?

6. If you are meeting someone, at what point do you feel she or he is late? Five minutes, ten minutes or longer?

In the United States, it is important to be on time , or punctual , for an appointment , a class, a meeting, etc. However, this may not be true in all countries. An American professor discovered the difference while teaching a class in a Brazilian university. The two-hour class was scheduled to begin at 10 A.M. and end at 12. On the first day , when the professor arrived on time, no one was in the classroom. Many students came after 10:30 A.M. Two students came after 11 A.M. Although all the students greeted the professor as they arrived, few apologized for their lateness.Were these students being rude? He decided to study the students’ behavior.
The professor talked to American and Brazilian students about lateness in both an informal and a formal situation:at a lunch with a friend and in a university class, respectively.He gave them an example and asked them how they would react, If they had a lunch appointment with a friend,the average American student defined lateness as 19 minutes after the agreed time,On the other hand.the average Brazilian student felt the friend was late after 33 minutes.
In an American university, students are expected to arrive at the appointed hour.In contrast, in Brazil,neither the teacher nor the students always arrive at the appointed hour.Classes not only begin at the scheduled time in the United States,but also end at the scheduled time.In the Brazilian class, only a few students left the class at 12:00;many remained past 12:30 to discuss the class and ask more questions.While arriving late may not be very important in Brazil , neither is staying late.

The explanation for these differences is complicated. People from Brazilian and North American cultures have different feelings about lateness. In Brazil, the students believe that a person who usually arrives late is probably more successful than a person who is always on time. In fact , Brazilians expect a person with status or prestige to arrive late, while in the United States lateness is usually disrespectful and unacceptable. Consequently, if a Brazilian is late for an appointment with a North American, the American may misinterpret the reason for the lateness and become angry.

As a result of his study, the professor learned that the Brazilian students were not being disrespectful to him. Instead, they were simply behaving in the appropriate way for a Brazilian student in Brazil. Eventually, the professor was able to adapt his own behavior so that he could feel comfortable in the new culture.

1
12 tháng 8 2018

1. What does on time mean? For example, in your country, if class is scheduled for 9 A.M, when do you arrive?

On time means that you don't late, you don't let people wait.

If class is scheduled for 9 A.M, I will arrive at 8.50 A.M

2. Does the meaning of on time differ from culture? What examples can you think of to support your answer?

Yes, it is. For example, in my village, students often go to school very early. But in another place, students often arrive later. So I think there is the difference of meaning on time from culture

3. In your culture, what is late? What is early?

Late is when you don't arrive on time. Early is when you arrive before the expected time

4. In your culture, is it important to be on time?

Yes, it is

5. Are you usually on time? Why or why not?

I usually on time. Because it shows me to be a responsible person

6. If you are meeting someone, at what point do you feel she or he is late? Five minutes, ten minutes or longer?

After ten minutes, I will feel she or he is late

Part 4: For questionr 81-85, choose the most appropriate heading from the lisl (A- G) for each part of the paragraphs (81-85) of the article, There are two ertra headings which you do not need lo use. Write the correct letter (A-G) in the corresponding numbered boxes provided. Theftrst one (0) has been done as an example. LIST OF HEADINGS A. ADVANTAGES AND DISADVANTAGES B. A CALMING INFLUENCE C. DIFFERENT FROM THE REST D. FIELPING THE SLOWER ...
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Part 4: For questionr 81-85, choose the most appropriate heading
from
the lisl (A- G)
for
each part of the paragraphs (81-85) of the article, There are two ertra headings which
you do not need lo use. Write the correct letter (A-G) in the corresponding numbered
boxes provided. Theftrst one (0) has been done as an example.
LIST OF HEADINGS
A. ADVANTAGES AND DISADVANTAGES
B. A CALMING INFLUENCE
C. DIFFERENT FROM THE REST
D. FIELPING THE SLOWER STUDENTS
E. CREATING THE RIGHT ENVIRONMENT
F. A GROWING SUCCESS
G. LOOKING ON THE POSITIVE SIDE
H. NOT WHAT YOU WOULD E)(PECT
THE LITTLE SCHOOL OF CALM
0.H
From the outside the Maharishi School in Lancashire looks extremely normal. Walk inside
and you find rows of desks and children in uniform,
just as you would do in many other
schools. After a short while, however, you become aware of the wonderfully calm
atmosphere and the extraordinary lack of noise in the building. Talk to the teachers and you
learn that the school has no major discipline problems, there is no bullying and children are
rarely absent. So what is the secret?
81.
Transcendental meditation and breathing exercises are an important part of the timetable at
the Matrarishi School. Pupils are taught how to relax mentally by closing their eyes and
silently repeating over and over again a'mantra', or Word of Wisdom, at certain times of the
day. Meditation is seen by some as an effective way of relieving stress, which teenagers
experience in the form of exam nerves, bullying and family break-ups. Its supporters also
say that it helps to overcome hyperactivity, anxiety and aggression.
Your answerc:
71. 72. 73. 74. 75.
76. 77. 78. 79. 80.
Page 7 of 10
82.
The school was started in 1986 by a group of parents who were dissatisfied with the state
education system. The number of pupils at the school has increased since then from 14 to
100, with ages ranging from four to 16. Academic achievements are impressive and for the
past five years pupils at the school have obtained the highest average GCSE exam marks for
the whole of Lancashire. It's not surprising then, that more and more parents are sending
their children to be taught there.
83._
Many people in the local community, however, are sti[[ unaware of the school's existence.
Others view the school with suspicion and associate it with mystic cults or the hrppy
movement of the sixties. 'Local
people don't really understand what goes on here,' explains
one teacher. 'They
just
see us as a little strange and prefer to keep their distance.'
84._
If there is a child who is creating a problem, the school has a very thorough method of
dealing with it. A four-page form has to be filled out by the teacher, but the first three pages
of the form contain nothing but the child's good points. In this way the problem does not
become the main focus of attention; parents and teachers are encouraged to consider the
child's successes and achievements before they look at the last page.
85._
But what do the children who study there think of the school's approach?'Meditation really
helps me with my work, says 15-year-old Ruth. 'It makes me relared and I don't get nervous
during exams. It's a shame it's such a small school, though. I can't sfudy music because there
aren't enough pupils, and when we read plays by Shakespeare we all have to read three or
four parts each. But I love it here, and I know I'll miss the peace and quiet when I have to
leave.'

0
Giúp mình nhé The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last...
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Giúp mình nhé

The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

BÀI 2:

There was nothing unusual about Wellington Street, or so I thought as I was growing up. The cobbled street, one
of four identical streets next to each other, was calm, apart from the occasional sound of raised voices from the pub on the corner. Everybody said hello to each other, although rarely much more than that. It was the kind of street that in the past had covered the whole of the north-west of England, affordable housing for the workers, the kind of street that used to be the heart of a community. Now it was a relic, unchanged while the modern world went on around it.

The first time I got a sense that my childhood world was not going to remain the same forever was when a letter
arrived from the local council saying that a meeting was being held locally to discuss the development of the area. I
remember wondering why areas had to be developed and I asked my father. He said that people just liked changing
things for the sake of it but my mum interrupted him and explained that the houses needed modernizing. Even then I
could see this as another move in their ongoing argument about money and location. Mum, with her keen sense of
social position and always very aware of what the neighbours thought, wanted to move into a better house, which Dad took to mean a more expensive house.

The evening of the meeting came around and my dad and I went along. It had already started when we got there
and one of the councilors was trying to explain the plans, although the general reaction from the audience was far from positive. I don’t remember the details, but I remember some shouting, until finally one of our neighbours stood up and said that he wasn’t giving his permission for any of it. I remember the councilor saying then, ‘We don’t need permission. We’re telling you, not asking you.’

The mood when we got home was tense. Although she tried to hide it, I think Mum was secretly quite pleased.

Dad sat and frowned at the TV for a while, before Mum brought him a cup of tea. I was surprised when it was he who broke the silence after a minute or two and said, ‘There are one or two nice places up around Ladybride.’ Mum said nothing. She just sipped her tea and looked at me and smiled.

46. The writer describes the street as a place where _____.
A. people felt they were part of a co unity B. people resisted the fast pace of motion life
C. everyone quietly got on with their own life D. everyone could afford their own house
47. Streets of this kind had been built in the past because they were _____.
A. comfortable B. long-lasting C. traditional D. cheap
48. What did the writer NOT understand when the letter arrived?
A. why things had to change B. why his parents were arguing
C. who had organised the meeting D. where they were going to live next
49. Why didn’t the writer’s father want to move house?
A. He knew why the area had to be developed.
B. He didn’t understand why they wanted to change things.
C. He didn’t want to live in a modern house.
D. It would cost them more.
50. Why did the mother’s mother want to move house?
A. She liked to impress other people. B. She didn’t like the neighbours.
C. She knew it would annoy the writer’s father. D. She thought the local council would help.
51. During the meeting, most people were _____.
A. shocked by what they learned B. unhappy about the proposals
C. sympathetic to the councilor D. confused by the explanation
52. Why was the writer surprised by what his father said?
A. He knew that his father was watching television.
B. He thought that it would upset his mother.
C. He knew that what his father said was wrong.
D. He thought his mother would have made the suggestion.
53. According to the passage, who would make a final decision on the development of the area?
A. People in the area B. The councilors C. Home owners D. The writer’s father
54. What would be the most suitable title for this extract?
A. An unhappy childhood B. A difficult marriage C. The wrong decision D. Changing times
55. It can be inferred from the passage that _____.
A. people at the meeting supported the plan to develop the area
B. everybody in the area wanted to modernize their house
C. the writer said that he didn’t give permission for the development
D. the writer’s father finally agreed to move the house

2
5 tháng 3 2018

46. The writer describes the street as a place where _____.
A. people felt they were part of a co unity B. people resisted the fast pace of motion life
C. everyone quietly got on with their own life D. everyone could afford their own house
47. Streets of this kind had been built in the past because they were _____.
A. comfortable B. long-lasting C. traditional D. cheap
48. What did the writer NOT understand when the letter arrived?
A. why things had to change B. why his parents were arguing
C. who had organised the meeting D. where they were going to live next
49. Why didn’t the writer’s father want to move house?
A. He knew why the area had to be developed.
B. He didn’t understand why they wanted to change things.
C. He didn’t want to live in a modern house.
D. It would cost them more.
50. Why did the mother’s mother want to move house?
A. She liked to impress other people. B. She didn’t like the neighbours.
C. She knew it would annoy the writer’s father. D. She thought the local council would help.
51. During the meeting, most people were _____.
A. shocked by what they learned B. unhappy about the proposals
C. sympathetic to the councilor D. confused by the explanation
52. Why was the writer surprised by what his father said?
A. He knew that his father was watching television.
B. He thought that it would upset his mother.
C. He knew that what his father said was wrong.
D. He thought his mother would have made the suggestion.
53. According to the passage, who would make a final decision on the development of the area?
A. People in the area B. The councilors C. Home owners D. The writer’s father
54. What would be the most suitable title for this extract?
A. An unhappy childhood B. A difficult marriage C. The wrong decision D. Changing times
55. It can be inferred from the passage that _____.
A. people at the meeting supported the plan to develop the area
B. everybody in the area wanted to modernize their house
C. the writer said that he didn’t give permission for the development
D. the writer’s father finally agreed to move the house

5 tháng 3 2018

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

Giúp mình nhé The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation. Today’s youngsters...
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Giúp mình nhé

The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

1
5 tháng 3 2018

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems